Articles

Writing on category evolution, enterprise transformation and data infrastructure

When Engineering Stops Being the Moat

Graham Tricker 7/23/26 Graham Tricker 7/23/26

When Engineering Stops Being the Moat

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What Happens When AI Stops Being the Bottleneck?

Graham Tricker 7/6/26 Graham Tricker 7/6/26

What Happens When AI Stops Being the Bottleneck?

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What Happens When Identity Becomes a Feature?

Graham Tricker 6/23/26 Graham Tricker 6/23/26

What Happens When Identity Becomes a Feature?

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AI Doesn't Create Value. Execution Does.

Graham Tricker 11/28/25 Graham Tricker 11/28/25

AI Doesn't Create Value. Execution Does.

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How the right CDP Scales Revenue and Margin for Retail Media

Graham Tricker 9/29/25 Graham Tricker 9/29/25

How the right CDP Scales Revenue and Margin for Retail Media

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Putting customer data in the hands of marketing, delivers real business value

Graham Tricker 9/2/25 Graham Tricker 9/2/25

Putting customer data in the hands of marketing, delivers real business value

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Composable CDP or SaaS? Flexibility is key

Graham Tricker 7/7/25 Graham Tricker 7/7/25

Composable CDP or SaaS? Flexibility is key

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Customer Data Platform Evolution

Graham Tricker 5/28/25 Graham Tricker 5/28/25

Customer Data Platform Evolution

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