Graham Tricker
Building and Scaling Technology Businesses
Helping technology businesses navigate category evolution, enterprise transformation and growth. Experience spanning engineering, operations and commercial leadership, with a focus on turning emerging technologies into strategic platforms that create lasting enterprise value.
Category Evolution | Enterprise Transformation | Strategic Growth | Value Creation
Growth through category evolution
and enterprise transformation
I help technology businesses navigate category evolution, enterprise transformation and growth. Drawing on experience across engineering, operations and commercial leadership, I focus on turning emerging technologies into strategic platforms that create lasting enterprise value.
Business Growth
Category Commercialisation
Market Launch / Expansion
Enterprise GTM
Strategic Accounts
Commercial Scale-Up
Technology Categories
AI Data Infrastructure
Identity
Data Collaboration
Customer Data Platforms
Retail Media
Portfolio
JOURNEY
Building Through Category Change
Helping technology businesses navigate periods of category creation, transformation and growth.
From mobile payments and proximity marketing, through identity and data collaboration, to warehouse-native architectures and AI, the common theme is helping organisations adapt to changing markets and building scalable growth.
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Category Evolution - Onboarding → Identity → Data Collaboration → Enterprise Data Infrastructure
Built and scaled the UK business through the evolution from onboarding and identity resolution to data collaboration and enterprise data infrastructure.
Highlights
Bookings of ~$20m ARR
70+ enterprise customers
Multiple seven-figure relationships
Tesco, Boots, Unilever, PepsiCo
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Category Evolution - CDP → Warehouse Native
Led Northern Europe region while the market evolved towards zero-copy, composable and warehouse-native architectures.
Highlights
Regional leadership
Enterprise Growth
Technical stakeholder engagement
Warehouse Native positioning
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Category Evolution - Mobile Payments → Mobile Wallets → Enterprise SaaS
Part of the leadership team helping transform the business during a period of rapid growth, category change and public listing.
Highlights
Scale-up journey
PE-backed environment + AIM Listing
Led cross functional team across a 100 person organisation
Full business unit P&L responsibility
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Proximity Marketing & Mobile Engagement
Helped pioneer location-based mobile engagement before the smartphone era transformed consumer behaviour.
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Motorsport Measurement Solution
Early career building technical foundations within high-performance engineering environments.
Software engineering
Deployed technology powering F1 launch control
First tyre monitoring solution on F1 grid
ABOUT
Building Businesses Through Change
My career has spanned engineering, product, operations and commercial leadership.
Across multiple technology cycles, I've helped businesses navigate category creation, transformation and growth, from mobile payments and identity to data collaboration, customer data platforms and AI-enabled infrastructure.
The common thread has been helping organisations adapt to changing markets, align teams around a common vision and build the foundations required to scale.
Engineering Foundations
Started my career as a software engineer before progressing into technical and business leadership roles.
Category Evolution
Experience helping businesses navigate major market transitions, from mobile engagement to identity, data collaboration and AI-powered platforms.
Growth & Transformation
Building organisations, teams and go-to-market strategies that support sustainable growth and long-term value creation.
Let’s connect
Category evolution and commercial transformation
Enterprise GTM and market expansion
Scaling software businesses from mid-market to enterprise
Open to conversations around
Strategic account growth and value creation
PE-backed growth and transformation initiatives
Leadership, fractional and advisory opportunities